1910Cartier acquires the Hope Diamond
Cartier, a French jewelery house, purchased the Hope Diamond from jeweler C.N. Rosenau in 1910. The Hope Diamond arrived in the U.S. on November 23, 1910, where it was valued at $110,000 for customs plus the $10,000 duty for an unmounted gem (Patch 1999).
Pierre Cartier took on the responsibility of selling the Hope Diamond. Pierre was a talented salesman: Charming, smooth-talking, and sophisticated, he was experienced in the art of selling to wealthy customers, Americans in particular, having worked at Cartier's New York office.
By this time, the art of developing colorful narratives for famous gems was already well established. Intriguing histories helped with gem sales, and in turn, gave the purchaser an interesting tale to tell admirers at various events. Cartier thus began to fabricate a fanciful story around the Hope Diamond that included a curse, which he would pitch to potential buyers (Kurin 2006).
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